As tiresome as the debate between who is ‘winning’ between Marvel and DC and their property’s transition to forms of media other than comic books is, the differing approach that they have is an interesting one. For a long time DC owned the big screen. Richard Donner’s Superman films were met with applause and Christopher Reeve, to this day, is recognised as the true on-screen Superman. The late eighties brought about Tim Burton’s Batman and regardless of personal opinions on the film, it created a wave in comic book movies. It was in the nineties and early 00s that Marvel ushered in a world of film adaptations, and though most fell short of audience’s vision, they brought us a step closer. A step closer to today; Marvel Studios’ shared universe of billionaires, monsters and patriots. DC however put their foot on the brakes for a while, seemingly testing the waters with Nolan’s Batman trilogy. Nolan gave audiences excellent films that broke the misconceptions of what a comic book film could be. But fans wanted more, as always, and that led to the cries for further heroes and a similarly shared film-verse as Marvel’s. Man of Steel kick-started it and the Batman/Superman sequel, due for release in 2016, looks to further that. The question on everyone’s mind though, is what of their other characters? Marvel’s assault on cinema goers with countless films already under their belt and many more due for release, leaves audiences debating what exactly can DC do that separates them from Marvel and if they have an original formula to stop copycat comparisons?
I’m not here to suggest how DC can do all of that and I’m not attempting to coach someone on how to do as good a job as Kevin Feige has at Marvel Studios. It isn’t something I think one man with a laptop can do and to be honest, something I don’t want to tackle… But if there is one thing DC does have, and that I feel the need to talk about, it is that they have a character unlike any of Marvel’s: The Flash.
It is rare that in close to a century both companies have characters incredibly unique to each other. There are similarities between a lot of their heroes and villains but each have certain characters that define their company. The Flash is one those characters. A hero with, on paper, a basic ability; super speed. He is most likely, though up for debate, the fastest character in almost every form of media but the imagination of many writers have brought about genius uses for that ability. From phasing through walls due to vibrating at incredible speeds, creating miniature tornadoes and even time travelling; I am only touching upon a minute set of skills. With today’s technology and advancement in CGI, those abilities can be displayed on the big screen in magnificent glory. Of course film should not always be about special effects but these are important to making audiences believe that a man can break the sound barrier, much like the effects in Donner’s Superman made audiences believe that a man could fly.
A special aspect of The Flash is that his character is quite light when compared to others. Yes there have been some dark moments in the character’s past and he is by no means devoid of death and heartbreak, but it has never consumed him. He is a character that has been a grand phoenix in how the bleak moments always bring about a brighter rise. The Flash, in my opinion, remains one of the only characters that if you were to kill off the first incarnation on film, then allowing his successor to then carry the torch would be immensely successful towards a mainstream audience. Many factors from the comics are changed for the big screen but this is one that ultimately has to remain. Whether it be Barry or Wally, The Flash is all about fun and that is predominantly what comic book movies should be.
What, though, is it that makes The Flash truly important to DC’s cause? As already mentioned, his power of simply running fast. DC has Batman and Superman, and younger audiences love them but how relatable are they? For many young audiences they are just cool and quite often that is enough but in some instances you need a character that can bring another dimension. Marvel have Spider-Man who has a side to him that audiences can connect. The Flash is exactly that. He may run faster than the speed of light, but he still simply runs. Imagine a young audiences reaction to seeing a guy save the day all because he could run. And that is without introducing a young Kid Flash sidekick. This is why The Flash remains DC’s most valuable asset and one that they really must capitalise on.
The advantageous aspect of film and TV that they currently possess is that come next fall, The Flash TV show will be launching and it will grant insight into how audiences will react to such a character. The real test however, is how much do DC want to be involved in capitalising on a younger market much like Marvel have done with the Avengers.